Samsung has debuted an ownership program in India to give wider access to their premium smartphones – premium in every sense of the word. Galaxy Forever is a flexible payment and upgrade plan that will allow customers to purchase flagship devices like the Galaxy S26 Ultra and Galaxy S 26 Plus by only paying for 50 percent of the device over a span of 12 months.
A Shift in Smartphone Ownership
A recent trend in consumer electronics has begun to establish a new business model: more flexible ownership through subscriptions; as a result of this trend, Samsung launched the Galaxy Forever programme.
With Galaxy Forever, buyers can purchase a Galaxy device by paying 50% of its price using 12 no-cost EMIs. After the one year payment period has ended, buyers have three options: 1) return the device, 2) keep the device by paying the other 50%, or 3) switch to a newer Galaxy model.
The Galaxy Forever programme is intended to lessen the initial financial burden that may hold back some consumers from purchasing premium smartphones (high-end models) that they might want to own.
Built-In Protection and Assurance
A recent trend in consumer electronics has begun to establish a new business model: more flexible ownership through subscriptions; as a result of this trend, Samsung launched the Galaxy Forever programme.
With Galaxy Forever, buyers can purchase a Galaxy device by paying 50% of its price using 12 no-cost EMIs. After the one year payment period has ended, buyers have three options: 1) return the device, 2) keep the device by paying the other 50%, or 3) switch to a newer Galaxy model.
The Galaxy Forever programme is intended to lessen the initial financial burden that may hold back some consumers from purchasing premium smartphones (high-end models) that they might want to own.
Flexible Payment Options
Galaxy Forever offers a variety of payment options for its customers. They can either pay via a credit card that has a no-fee installment plan or utilize a Samsung Finance plan which provides an easy way to access credit than traditional financing through their banks.
With a credit card, customers can return their device after one year and receive an automatic buyback of at least fifty percent off of their original purchase price. Alternatively, they may continue paying through additional installments so that they can keep the device.
For Samsung Finance customers, they can upgrade their devices directly after they return their old devices, or they may pay the remaining balance on their old device to keep it.
Monthly Cost Breakdown
For the Galaxy S26 Ultra, priced at ₹1,39,999, customers pay around ₹6,583 per month, including the programme fee. The Galaxy S26 Plus, priced at ₹1,19,999, comes to roughly ₹5,749 per month.
A programme fee of ₹749.92 per month applies to both models.
Targeting a Wider Audience
Samsung has also extended the programme to corporate employees and students through its Corporate+ and Student+ platforms. This move is aimed at younger consumers and working professionals who seek access to the latest technology without heavy upfront costs.
The company has partnered with Servify and DMI Finance to manage upgrades, returns, and settlements seamlessly.
Available Across India
Galaxy Forever is now available on Samsung’s official website and across more than 1,500 Samsung Experience Stores nationwide.
A Strategic Move
With smartphone prices continuing to rise, programmes like Galaxy Forever could reshape how consumers approach premium devices.
By combining affordability, flexibility, and protection, Samsung is attempting to bridge the gap between aspiration and accessibility in India’s fast-growing premium smartphone market.
