Dhoni’s Iconic Nickname and the Trademark Journey
MS Dhoni, hailed by supporters as Captain Cool for his unshakeable calm, is on the verge of making that title his, and only his. On June 16, 2025, the Indian Trademark Registry published his application, pushing the request a big step closer to final approval. Lodged under classes that cover sports training and coaching, the filing shows Dhoni is serious about locking up the phrase that perfectly captures his cool style on the field.
Legal Hurdles and Triumphs in the Trademark Process
Dhoni did not sail through the paperwork smoothly, though. Early in the process, the Registry flagged a competing claim linked to Prabha Skill Sports OPC Pvt Ltd, which had filed for the same phrase. His lawyers shot back with a rectification petition, saying the firm was trying to profit from a name everybody links to Dhoni, not them. After four hearings and strong arguments pointing out his unique bond with the nickname, the registry finally accepted the claim. Assuming no fresh objections come in the next 120 days, the trademark will then be formally granted.
Why Captain Cool Matters: Branding, Legacy, and Commercial Rights
Captain Cool has become more than a simple headline; it tells the story of Dhoni’s career, from the first T20 World Cup in 2007 to the ODI World Cup in 2011 and on to the Champions Trophy win in 2013. By locking the name up legally, Dhoni protects his brand and stops anyone else from using it aloud or in ads connected to sports learning and shows. The step boosts his market value and quietly invites other star athletes to think about guarding their own public images.
A Milestone Year: ICC Hall of Fame and Beyond
The trademark news broke just after Dhoni was inducted into the ICC Hall of Fame, marking June 2025 as a banner month for the former captain. That new honor, together with the trademark effort, spotlights how today’s sports stars manage their brands far more than players of yesteryear ever could. If the registry grants the mark, Dhoni’s legacy will gain yet another formal badge, inspiring millions of fans long after his last match.
